Real Car Prices

The prices that buyers pay are not usually the prices that car manufacturers set as the Manufacturer Recommended Price (or List Price). Many manufacturers offer significant discounts. Even if not buying a car outright, getting a discount will reduce the monthly payments.

The prices in this article are not necessarily the lowest price that could be negotiated; they are price published as Target Prices by What Car magazine and as such should be the highest price that you should realistically pay. Advise on getting the best price is available on my Save &Thousands on a new car page.

The following table shows the current UK top 10 best selling cars (January 2021) and the typical discounts that are available;

UK Top 10 best selling car models - January 2021
  Make Model Spec % inflated List Price What Car Target Price Saving
1 Vauxhall Corsa 1.2 SE 4.7  £    16,540  £    15,799  £        741
2 Kia Sportage 1.6 GDi ISG 2 7.1  £    23,795  £    22,213  £     1,582
3 Nissan QashQai 1.3 DiG-T N-Motion 22.0  £    27,470  £    22,522  £     4,948
4 Ford Fiesta 1.1 75 Trend 5dr 8.0  £    17,040  £    15,781  £     1,259
5 Volvo XC40 T5 Recharge PHEV Inscription 6.3  £    41,450  £    39,011  £     2,439
6 Mercedes Benz A-Class A180 SE 6.4  £    24,095  £    22,652  £     1,443
7 Volkswagon Golf 1.0 TSI Life  7.1  £    23,335  £    21,781  £     1,554
8 Ford Puma 1.0 EcoBoost Hybrid mHEV Titanium 7.7  £    22,030  £    20,451  £     1,579
9 Kia Nero 1.6 GDi PHEV 12.6  £    30,515  £    27,110  £     3,405
10 Ford Focus 1.0 EcoBoost 125 Zetec Edition 8.6  £    23,680  £    21,809  £     1,871

List Prices are inflated buy as much as 22% on a Nissan QashQai and ‘only’ 4.7% on the best-selling Vauxhall Corsa. If you are buying a new car use the available websites to see what discounts are available before placing your order. If the dealer you are buying from isn’t prepared to give a discount then go to a different dealer, or buy though an online site; often the dealer will offer a discount via car buying website that is greater than you can get going to them directly.

Here is a list of more cars and the What Car target prices to give an illustration of the size of discounts that are available;

Make Model Spec % inflated List Price What Car Target Price Saving
Alfa Romeo Stelvio 2.0 Turbo 200 Super [Xenon] 3.7  £      41,255  £      39,786  £      1,469
Alfa Romeo Giulia 2.0 TB Lusso Ti 5.6  £      41,495  £      39,304  £      2,191
Audi A4 35 TFSI Technik 4dr 10.3  £      30,835  £      27,944  £      2,891
Audi A4 45 TFSI 265 Quattro S Line 4dr S Tronic 10.1  £      43,565  £      39,577  £      3,988
Audi A6 40 TDI Quattro Sport  10.5  £      42,250  £      38,221  £      4,029
BMW 1-Series M135i xDrive 5dr Step Auto [Tech/Pro Pack] 5.5  £      41,105  £      38,955  £      2,150
BMW 3-Series 330e xDrive SE Pro 7.1  £      41,580  £      38,834  £      2,746
BMW 5-Series 520i MHT M Sport 19.4  £      42,770  £      35,833  £      6,937
Citroen C5 Aircross 1.2 PureTech 130 Shine 12.2  £      28,055  £      25,015  £      3,040
Fiat 500X 1.3 Sport DCT 4.0  £      26,060  £      25,057  £      1,003
Ford Fiesta 1.1 75 Trend 5dr 8.0  £      17,040  £      15,781  £      1,259
Ford Focus 1.0 EcoBoost 125 Zetec Edition 8.6  £      23,680  £      21,809  £      1,871
Ford Puma 1.0 EcoBoost Hybrid mHEV Titanium 7.7  £      22,030  £      20,451  £      1,579
Ford Kuga 2.5 PHEV ST-Line X Edition 6.7  £      37,655  £      35,307  £      2,348
Ford Galaxy 2.0 EcoBlue 190 Titanium AWD [Lux Pack] 12.0  £      42,085  £      37,570  £      4,515
Honda  Jazz 1.5 i-MMD Hybrid EX 4.3  £      22,185  £      21,278  £          907
Honda  CR-V 2.0 i-MMD Hybrid SE 7.5  £      34,330  £      31,931  £      2,399
Hyundai i20 1.0T GDi 48V MHD SE Connect 8.2  £      18,605  £      17,199  £      1,406
Hyundai Tuscan 1.6 TGDi 48V MHD Premium  6.9  £      31,260  £      29,229  £      2,031
Hyundai Santa Fe 2.2 CRDi Premium 4WD 6.6  £      41,420  £      38,854  £      2,566
Jaguar E-Pace 2.0 P200 R-Dynamic SE  5.0  £      41,960  £      39,956  £      2,004
Jeep Compass 1.4 Multiair 140 Longitude  4.2  £      27,100  £      26,017  £      1,083
Jeep Wrangler 2.0 GME Sport 2dr  3.9  £      41,525  £      39,968  £      1,557
Kia Picanto 1.0 X-Line 5dr 5.4  £      13,645  £      12,940  £          705
Kia Nero 1.6 GDi PHEV 12.6  £      30,515  £      27,110  £      3,405
Kia Sportage 1.6 GDi ISG 2 7.1  £      23,795  £      22,213  £      1,582
Kia Sorento 2.2 CRDi 3  3.2  £      41,245  £      39,954  £      1,291
Land Rover Range Rover Evoque 2.0 P200 R-Dynamic S 5.1  £      41,650  £      39,636  £      2,014
Lexus CT 200h 1.8 8.4  £      26,275  £      24,249  £      2,026
Lexus NX 300h 2.5 5dr CVT [Premium Plus Pack/Pan Roof] 8.0  £      41,210  £      38,143  £      3,067
Mazda 3 2.0 e-Skyactiv G MHEV SE-L 4.3  £      21,800  £      20,900  £          900
Mercedes Benz A-Class A180 SE 6.4  £      24,095  £      22,652  £      1,443
Mercedes Benz C-Class C300e AMG Line Edition 7.3  £      42,364  £      39,500  £      2,864
Mercedes Benz E-Class E220d AMG Line Premium 13.9  £      44,180  £      38,782  £      5,398
Mini 3-door 1.5 One Classic 3.5  £      16,800  £      16,225  £          575
Nissan Juke 1.0 DiG-T 114 Visia 9.8  £      18,595  £      16,941  £      1,654
Nissan QashQai 1.3 DiG-T N-Motion 22.0  £      27,470  £      22,522  £      4,948
Nissan Leaf 110kW Acenta 40kWh 10.5  £      29,845  £      27,007  £      2,838
Peugeot 108 1.0 72 Active 5dr  18.1  £      13,185  £      11,162  £      2,023
Peugeot 3008 1.2 PureTech Active Premium 5.1  £      27,160  £      25,851  £      1,309
Renault Clio 1.0 SCe 65 Play 5dr 14.6  £      16,195  £      14,127  £      2,068
Renault Kadjar 1.3 TCE Iconic 21.7  £      25,195  £      20,703  £      4,492
Seat Ibiza 1.0 SE [EZ] 24.1  £      16,445  £      13,256  £      3,189
Seat Arona 1.0 TSI SE [EZ]  27.7  £      18,605  £      14,574  £      4,031
Skoda Octavia 1.0 TSI SE First Edition 8.0  £      21,230  £      19,650  £      1,580
Skoda Kodiaq 1.5 TSI SE 7.0  £      26,630  £      24,892  £      1,738
Smart ForTwo EQ 60kW EQ Premium 17kWh 12.8  £      21,700  £      19,246  £      2,454
Suzuki SX4 S-Cross 1.4 Boosterjet 48V Hybrid SZ4 18.1  £      21,249  £      17,999  £      3,250
Toyota Corolla 1.8 VVT-i Hybrid Icon 7.8  £      24,480  £      22,713  £      1,767
Vauxhall Corsa 1.2 SE 4.7  £      16,540  £      15,799  £          741
Vauxhall Insignia 1.5 Turbo D SE 8.9  £      23,795  £      21,845  £      1,950
Volkswagon Polo 1.0 EVO 80  7.1  £      17,125  £      15,987  £      1,138
Volkswagon Golf 1.0 TSI Life  7.1  £      23,335  £      21,781  £      1,554
Volkswagon Passat 1.5 TSI EVO SE Nav 27.4  £      27,085  £      21,252  £      5,833
Volvo XC40 T5 Recharge PHEV Inscription 6.3  £      41,450  £      39,011  £      2,439
Volvo XC60 2.0 B5P [250] R DESIGN 5dr Geartronic 9.8  £      43,635  £      39,752  £      3,883
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